A Simple, Science-Backed Routine: Cleanse → Treat → Protect

Between long workdays, screens, and stress, your skin goes through a lot. For busy professionals, skincare should be efficient, effective, and restorative — not complicated.

At Rejuvaskin, we believe that great skin starts with a streamlined, results-focused routine built on three essential steps: cleanse, treat, and protect. This simple formula, paired with the Basics Skincare Routine, makes it easy to achieve glowing, healthy skin — even on your busiest weeknights.

Step 1: Cleanse — Reset Your Skin from the Day

Your skin faces a constant assault of pollutants, oil buildup, and blue light exposure throughout the day. Cleansing at night removes this buildup and restores your skin’s balance.

Dermatology experts emphasize that gentle, non-alkaline cleansers are essential for preserving hydration and reducing inflammation in the skin barrier (Schachner et al., 2021).

Pollution exposure can lead to oxidative stress, clogged pores, and premature aging, making cleansing the most important nighttime ritual (Laopanupong, 2021).

Rejuvaskin Tip:
Use lukewarm water and a sulfate-free cleanser from the Basics Routine. It removes impurities without stripping essential oils — leaving your skin fresh, soft, and balanced.

Step 2: Treat — Target What Matters Most

Once your skin is clean, it’s time to apply treatments that address specific concerns — from dullness and fine lines to uneven tone or dehydration.

A 2024 expert consensus emphasized that the most effective skincare routines follow a holistic sequence of cleansing, treatment, moisturization, and protection — producing visible improvement in texture and tone across skin types (Goh et al., 2024).

Rejuvaskin’s Basics Skin Routine includes lightweight, targeted treatments formulated with antioxidants, peptides, and botanical extracts — all clinically shown to improve hydration and smoothness. A study on antioxidant skincare regimens found that consistent use led to measurable improvements in luminosity and evenness within 12 weeks (Wenner & Ramberg, 2021).

Rejuvaskin Tip:
Apply treatments to slightly damp skin to enhance absorption. Focus on a serum or moisturizer with vitamin C, niacinamide, or peptides for visible results without irritation.

Step 3: Protect — Lock in Moisture Overnight

Nighttime is when your skin repairs itself. Locking in hydration before bed helps prevent transepidermal water loss (TEWL), which contributes to dryness and dullness.

According to dermatology experts, nightly moisturization not only improves hydration but also strengthens the skin’s natural barrier, which supports elasticity and reduces sensitivity (Kirsner et al., 2025).

Rejuvaskin’s Basics Moisturizer provides lightweight hydration that seals in nutrients and supports your skin’s overnight renewal. For added rejuvenation, you can pair it a few nights per week with the Advanced Firming Cream — a peptide-rich formula that enhances tone and texture over time.

Rejuvaskin Tip:
Massage a pea-sized amount of moisturizer gently into your face and neck using upward motions before bedtime.

Why Simplicity Wins

Dermatology research shows that consistent adherence to a simple skincare routine yields better long-term results than complex, inconsistent ones (Cliatt & Petrides, 2024).

The cleanse → treat → protect approach is not only efficient — it’s science-backed to improve hydration, barrier strength, and skin tone over time.

With Rejuvaskin’s Basics Skincare Routine, even the busiest professional can maintain healthy, radiant skin — every single night.

Works Cited 

Cliatt, L., & Petrides, J. (2024). Facial skincare routine adherence in the general population. Cureus, 16. Link

Goh, C.-L., Wu, Y., Welsh, B., Abad-Casintahan, M., Tseng, C.-J., Sharad, J., Jung, S., Puangpet, P., Chan, H. N. K., & Kon, K. (2024). Challenges and real-world solutions for adoption of holistic skincare routine (cleansing, treatment, moisturization, and photoprotection) in acne, rosacea, atopic dermatitis, and sensitive skin: An expert consensus. Journal of Cosmetic Dermatology, 23, 2516–2523. Link

Kirsner, R. S., Andriessen, A., Berman, B., Mesinkovska, N., Woolery-Lloyd, H., & Schachner, L. (2025). Considerations and tips for promoting skin barrier maintenance and quality of life in patients with diabetes mellitus: An expert consensus. JEADV Clinical Practice. Link

Laopanupong, T. (2021). Protecting and resolving facial skin from UV rays and air pollution. Journal of Clinical and Laboratory Research. Link

Schachner, L., Andriessen, A., Benjamin, L., Bree, A. F., Lechman, P., Pinera-Llano, A., Kircik, L., & Hebert, A. (2021). The importance of skincare for neonates and infants: An algorithm. Journal of Drugs in Dermatology, 20(11), 1195–1205. Link

Wenner, K., & Ramberg, T. (2021). An open-label study assessing the efficacy and tolerability of a skincare regimen in subjects of different ethnicities with moderate-to-severe hyperpigmentation. Journal of Cosmetic Dermatology, 21, 2497–2507. Link